I don’t know about you but my hair is one of the biggest banes of my existence. In its natural state, it’s very kinky and unruly. If I were a more industrious person, I’d spend some time every morning blow drying it into perfection. However, I have little patience for hairdressing. I like to be able to “wash and wear” my hair. This is why every 6 months or so, I have my hair go through rebonding treatments to keep it straight and manageable.
The only downside to doing this is such treatments take a toll on my hair’s health. Because rebonding requires the use of chemicals and a hair iron, the result is damaged hair. That’s why I was very excited to hear about L’Oreal’s new steampod treatment last Tuesday at Bench Fix, Glorietta 4.
A short program introduced this latest technology and announced the partnership between L’Oreal and Bench Fix in delivering this new service.
(Above: Gino Cruz, L’Oreal Marketing Head)
(Above: The L’Oreal Team with Bench Fix’s top hair stylists)
The Steampod is the result of 5 years of rearch borne out of a collaboration between two world class brands – L’Oreal Professionel and Rowenta. Accordingly, the “steampod is the first ever hair smoothing iron that delivers a continuous stream of high-pressure steam. Steampod’s flawless technology and associated care products guarantee never-before-seen results that could spark a new hair revolution” (from L’oreal Press Release).
Through the use of steam, the steampod is able to minimize and prevent the “thermal shock effect” caused by regular irons that’s also the cause of hair cuticle damage. Below you will see the difference in effect between the use of a normal iron versus the steampod:
Through the use of the steampod and L’Oreal’s Pro-Keratin Technology, we are assured of repaired and nourished hair, smoothed, sealed ends, long-lasting results and brilliant shine.
Here in the Philippines, the steampod innovation is exclusively experienced in Bench Fix Salons. Two steampod treatments are available depending on your hair’s needs:
- Keratin Steam Care Service (SRP – Keratin Steam Care (Long): PHP 2500 | (Short): PHP 1500) gives an anti-frizz smoothing effect that can last up to 3 days, if used for normal to slightly sensitive hair. But with continuous use with X-tenso Care, hair fibre is reconstructed from the inside out, preventing it from breakage and dryness.
- Keratin Steam Bond Service (SRP – Keratin Steam Bond (Long): PHP 7500 | (Short): PHP 6000) – the first steam smoothing service with the ultimate repair of Pro-Keratin found in X-TENSO CARE. You have two choices depending on the permanent look you want to achieve:
- Ultimate Straight Smoothing – straight and silky look until the ends of the hair
- Natural Straight Smoothing – straight and shiny with more natural movement
Because my curly roots were growing out, I opted to go for the Keratin Steam Bond Service to bring back the polish in my hair. Also, I wanted my fringe back!
To start, my hair was shampooed and then blow dried to prep it for Xtenso treatment.
After which, the L’Oreal Xtenso treatment was applied to my hair, section by section. This treatment is part of L’Oreal’s first ever steam activated product range with Pro Keratin that contains incell to strengthen hair fibers and reconstruct hair. Plus, it contains nutri cationic agents that give the hair ultimate nutrition and it’s formaldehyde free.
After leaving the treatment in my hair for about 20 minutes or so, it was thoroughly rinsed off and my hair was once again blow dried. It’s nice having so many people fussing over my hair. hahaha
Once my hair was dry, they proceeded to iron it using the steampod. Section by painstaking section was ironed straight. I also asked the stylist to give my fringe a trim.
Doesn’t my hair look very shiny even after all the blow drying and ironing?
To lock the treatment into place, neutralizer was then added. I look so sci-fi with my foil visor and ear caps. 😀
The neutralizer was rinsed off after 20 minutes. A treatment was also applied after the neutralizer was rinsed. Then the proceeded to blow dry my hair again and style it. Dabs of Kerastase’s Mythic Oil was also applied to cap off the treatment.
Good bye, annoyingly curly roots! Hello, soft and shiny straight hair! 🙂
For maintenance, I was given the X-tenso care shampoo and X-tenso care masque. You can also avail these for the following suggested retail prices: Xtenso Care Shampoo (230ml): PHP 400 | Masque (500ml): PHP 1350.
I was finally able to wash my hair today (you can’t touch it until 2 -3 days after the treatment) so I used the X-tenso shampoo plus my conditioner. I’m glad to note that my hair is still as soft and shiny as when I stepped out of the salon! I’m so pleased! 🙂