All you girls and boys will have something to look forward to this Christmas – getting to know Snoe Beauty Inc, one of the hottest Filipino specialty cosmetics brand to hit the beauty industry this season!
Who Is Snoe?
Established in 2010, the brand aims to “provide stylish and high-end cosmetics that deliver beauty and value for money.” Interestingly, it was named after Noe, the daughter of Jen Gerodias-Diaz, Snoe’s co-founder, who was often described as being white as snow. From that, the brand name evolved to Snoe and was aptly represented by a snowflake logo to symbolize the uniqueness and diversity of the target market the brand wishes to reach.
I particularly love the lush and pretty packaging of each Snoe item despite the affordable prices. The effort that went into the design process mimics the love and care that went into the development of each product. As owners Jen and Gen say, before any of their goods are introduced to the market, they make sure that they and their family personally test the quality and effectiveness of each.
Most of the products too are born of careful research on their part. Both make it a point to test out several products in the market, identify the things they like from their favorites brands, and combine those elements into their very own Snoe range. For example, Jen and Gen are self-proclaimed sun screen addicts. They believe that sun protection is essential in maintaining youthful-looking skin. Hence, most of their products contain SPF to protect the skin daily from the sun’s harmful rays.
My Top Snoe PicksDespite it being a newcomer in the industry, Snoe has an extensive range of products, which include a skin care line (lotions, beauty bars, masks, sun blocks, and sanitizers), cosmetics (eyeliner, BB Cream, lip balms and glosses, false eyelashes), an anti-aging line (Emu.Thology), and hair products (Hair Heroes line).
Among these, here are my top picks:
1. Hair Heroes Argan Intense Argan Oil TreatmentMoroccan oil or Argan oil has been creating a buzz among celebrities and beauty experts at the moment. Made from the kernels of the Argan tree, this precious oil endemic to Morocco and dubbed as “liquid gold” can do wonders to rejuvenate the hair! This product from Snoe can be used as a deep cleansing conditioner, a deep treatment mask, a de-tangler, or simply as a leave-on cream.
2. Snoe Milk ScrubRemember how bathing in milk was once used by princesses to keep their skin all soft and lovely? Well, do that at present and you’ll be wasting a tub-full of precious commodity. Not very practical. So instead of indulging in a milk bath, why not just treat yourself to a milk scrub? Buffing away the rough and dry patches of skin from your body with real milk and sea salt will leave it just as smooth and glowing.
3. Body Ritual RecipesI’ve just recently discovered the greatness of perfume! Before, I believed in keeping one’s scent real! Haha. Snoe’s Body Ritual Recipes line, however, is quite tempting as it boasts of gourmet scents that will leave you smelling good enough to eat. It comes in three variants (left to right): Honey Dew Yogurt, Vanilla Bean and Butterscotch, and Passion Fruit Parfait. I’m dying to try Vanilla Bean and Butterscotch since I’m frankly addicted to the sickly sweet smell of Vanilla!
4. Emu.Thology Line(Photo from the Snoe Beauty Inc Facebook)
Made from high grade pure emu oil (anti-inflammatory, anti-aging, and wound healing properties), acai berry (antioxidants), and singkamas (whitening), this is Snoe’s answer to everyone who’s worried about aging. Rub it on your skin or dab a bit under your eyes to keep it looking young in the years to come!
Last but not the least, I’m also in love with their falsies. I ran my hands through one of them while I was checking out the their stall in Eastwood and the lashes felt so soft! It was my biggest regret that I didn’t buy them then and there! Boohoo.
So there you have it! For some, this might be your first look at Snoe and their products. If indeed it is, I suggest that you get to know them better. Let’s support Filipino enterprises and help them get known worldwide. 🙂 If you’re raring to try out their products, please check out their stores in the following areas:
Ground Floor Cinderella, Glorietta Makati
Ground Floor Festival Mall, Alabang
2nd Floor Fashion Ave, SM Muntinlupa
Ground Floor, SM Valenzuela
You may also check out their website: www.snoebeauty.com
For more photos of the event, please check out my Snoe album.